"Leveraging algorithms is the only way that merchandising can meet the customer centricity challenges of digital business and the digitalization of retail." - Robert Hetu, Gartner, Inc.
Complex algorithms were once the domain of scientists and academics, but with the advent of digital technologies and smart machines, retailers will be able to improve business results. While algorithms have always been a part of the merchandising process, algorithmic retailing aims to apply big data and advanced analytics to drive merchandise decisions in an increasingly complex multichannel retail environment through improved precision, accuracy, and scale.
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Gartner, Algorithmic Retailing: Merchandising Leads the Way, 5 February 2018, Robert Hetu.