Whitepaper: Assortment Optimization

Leveraging Advances in Choice Modeling to Personalize the In-Store Shopping Experience

Building-Optimized-Assortments-WP-full-front.jpgTechnological advances have dramatically altered how, when and where consumers shop. “Omnichannel Retailing” is no longer just a concept, but a required strategy for any retailer looking to remain competitive and relevant. Online and mobile shopping have forever changed how consumers shop, as well as their expectations. Each consumer expects a more personalized and customized experience, and can receive this from the comforts of their own home.

This white paper explores:

  • Challenges of personalizing the in-store shopping experience
  • Science of choice modeling and its applications for the retail sector
  • How retailers & consumers benefit from implementing choice modeling techniques